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Want to Be a Spokesmodel? Go to Beauty School!

Published: September 23, 2008
by Rosanne Ullman

One door you may not realize that beauty school will open is the opportunity to become a “spokesmodel” for products and tools that you’ll be using as a professional cosmetologist. However, as someone who writes for this industry, I can assure you that companies will shower you with free products if you work on celebrities and will go public with how well you truthfully think their products work. In some cases, there is also monetary payment for doing ads for these companies or becoming their creative consultant.

Around this time of year, it’s hard for me to miss all of the spokesmodeling going around. The launch of the new TV season combines with the Emmy Awards to generate a lot of p.r. releases on why this hairdresser uses this curling iron or that make-up artist uses those cosmetics. It always revolves around working on the set of some hot TV show or preparing one of the Emmy nominees for the big show.

A typical example is the email I received from FHI Heat about the tools that “Gossip Girl” hair stylist Jennifer Johnson is using on set for the show’s second season. To achieve character Blair Waldorf’s perfect look, Johnson is quoted as saying, “I take half-inch sections of hair and use the FHI Heat Curling iron to curl them in different directions, which creates big curls. I put the headband on after.” After you get your beauty school degree, that could be you talking about some cool actress’s style!

Photos: Prive Products sent me this photo of Tina Fey from the 2008 Emmy Awards along with company owner/celebrity stylist Laurent Dufourg’s description of how he styled Tina’s hair. In addition, NARS sent me the mascara photo with professional cosmetologist Vanessa Scali’s description of how she did the make-up for Emmy nominee “Ugly Betty” America Ferrara.