Recessionistas Flock to New York Cosmetology Schools

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Recessionistas Flock to New York Cosmetology Schools

Published: October 16, 2009
by Rosanne Ullman

With fashionistas transforming into “recessionistas,” cosmetology schools particularly in fashion capitals like New York City are benefiting from increased business at the student salon, also called the “clinic floor.” In exploring this trend, a New York Times article reported that the number of new clients at Aveda Institute New York was up 15 percent over the 2008 figure. While a hair cut at New York beauty schools can run about $20, try getting anywhere near that price at a Manhattan salon. For women who are unemployed or married to someone who’s unemployed, being able to maintain their hair in a budget-friendly manner is a godsend.

At the Empire School location in Queens, NY, the year started with a 50 percent surge in clinic floor clientele over last year’s start, the article continues, with younger professional women more represented among the clientele. In skin care services, NYC’s Christine Valmy International School began noticing higher demand by late summer 2008 for its $27-$35 facials, perhaps serving as an early indicator that a recession was at hand.

This trend is showing up not only in New York cosmetology schools, but throughout the country as clients look for alternatives to their high-end urban salons. So consider enrolling in beauty school sooner rather than later. When the economy improves, many of these potentially high-ticket clients will follow their student hairdressers to salons. Schools love it when you take clients with you; it’s the highest form of compliment to the school!

Photo is courtesy of Empire Schools.