Economy Drives Students and Clients to Pennsylvania Beauty Schools

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Economy Drives Students and Clients to Pennsylvania Beauty Schools

Published: October 08, 2009
by Rosanne Ullman

As in other states I’ve been gathering information on, Pennsylvania beauty schools are experiencing an increase in enrollment, especially of older students, now that people are being laid off or looking for work that is considered relatively recession-proof. “Anytime the economy is poor we seem to thrive a little bit more,” says Altoona Beauty School owner Linzi Biesinger in Altoona, PA. “Our enrollment has picked up in all of our programs. I just read an essay by an applicant who wrote, ‘When I lost my job, I told my husband that now I can do what I’ve always wanted to do—I can be a hairdresser!’”

Unlike in industries where jobs are drying up, salons continue to hire. “We’ve seen no difference in placement rates,” Biesinger tells me. “Now that we have more graduates, maybe there won’t be as large a gap between the number we graduate and the jobs available, but there have always been more job positions then graduates to fill them.”

The other result of a tight economy is that students have more clients than ever to practice on as bargain-hunters are turning more and more to beauty schools for their hairdressing needs. “We see clients coming to us for their big-ticket services like color and perms and going to their salon for cuts,” Biesinger reports. “We use high-end product lines like Paul Mitchell Color and OPI Nails, so people understand that they’re not taking a big risk coming to us. They will still get quality beauty care.”